When selecting your new spa machine, you should ask yourself a few of the following questions:
- What are the main skin problems of your clients?
- What treatment do you prefer to add to your services?
- How much would you like to charge for the new treatment?
- What treatments do you already perform that can combine and increase the results of future treatments?
- How much space do you have for a new machine?
- How much are you ready to invest and how much do you expect to get from it?
1. Clients’ Main Skin Problems:
What differentiates a single-functional treatment from a multi-functional treatment? A multi-functional treatment, will simultaneously target and treat a variety of ailments connected to the main concern
What differentiates a single-functional treatment from a multi-functional treatment? A multi-functional treatment, will simultaneously target and treat a variety of ailments connected to the main concern.
Take, for example, the combination of diamond microdermabrasion, vacuum suction, radiofrequency therapy, and oxygen therapy, simultaneously working together.
Diamond microdermabrasion peels off the dry skin and decreases wrinkle depth. Vacuum suction stimulates lymphatic flow, while radiofrequency heats the skin as dead cells are eliminated. The RF increases blood circulation, stimulates the production of new collagen fibers, and tightens the skin. Finally, the oxygen therapy refreshes and revitalizes the epidermis, allowing the skin to breathe and absorb serums.
Without a doubt, the synergy of treatments treats both the epidermal and dermal layers of the skin all at once, rather than independently focusing on just one.
2. Which treatment should I add to my business?
Think of which treatment methods you have experience with and feel comfortable performing. Also, consider the amount of education that is necessary to master the equipment and what the total cost will be.
For example, a Galvanic or Ultrasound facial treatment lasts about 30-35 minutes and costs about $50, but a single treatment does not provide visual results.
Meanwhile, Radiofrequency or No Needle Mesotherapy lasts about 20-30 mins and costs $100-150, yet provides instant visual results.
3. How much should you charge for a treatment?
There is already a stable price range on the market, depending on your location and spa orientation. Regular treatments such as Diamond or Crystal Microdermabrasion are usually $60-$100, while newer treatments like Hydrodermabrasion and Hydroinfusion are about $130- $180.
Also, consider customizing treatments. Instead of offering regular Microcurrent, you may offer "Bio skin tightening", which will include microcurrent lifting for skin tightening, oxygen infusion with hyaluronic serums, and Red LED light for deep natural skin rejuvenation. You can set this at a price like $179, instead of the usual $100 for just microcurrent. How do you like this idea? The best part is that you can customize each treatment for your clients due to the functions your machine(s) has.
4. How can you benefit from combining treatments?
If this is your first time purchasing equipment, the best way to begin is to select a piece of equipment that will provide the most visible and apparent treatment results. Or one that is very high in demand by consumers.
The most visible and effective treatments include Radiofrequency in combination with Dermabrasion (either hydro or diamond) or Radiofrequency with Mesotherapy.
As for body treatments, the most visible results can be achieved through a combination of Pressotherapy Lymphatic Drainage and Vacuum RF massage.
5. How much space do you have for your machine?
If you have a small room, your best option is to purchase a multifunctional compact system that offers multiple treatments in one unit. Tabletop machines are also a great compliment, so that you can place your equipment on trolleys and move them around if needed.
Magnifying lamps can be attached to a trolley as well, instead of taking up extra space on the floor. Great units for this include the Zemits Dermeluxx for the face or the Zemits Abigon Pro for the body.
If you have enough space and want to impress your clients with massive, professional-looking equipment, the best choice is a vertical machine with wheels that can be moved around the bed. For facials, the Zemits HydroVertand is recommended, and for the body, Zemits Bionexis Lite is considered the best choice.
6. How much can you invest?
This question is the trickiest because the answer completely depends on how much you would like to earn.
For example:
The Zemits DermeLuxx allows you to offer hydrodermabrasion and oxygen infusion; the average treatment cost is $150. The equipment costs $2870, or $480 monthly payments for 6 months. So, having 2 clients a day over 5 business days, you will earn $150*2*5*4=$6000 -$500 (cosmetics expenses) = $5,500
The Zemits HydroVerstand allows you to offer customized treatments with an average cost of $180. The equipment costs $3690, or $615 monthly payments for 6 months. So, by performing at least 3 treatments a day (as a number of functions is 8) over 5 business days will give you:
$180*3*5*4= $10800- $700 (cosmetic expenses)= $10,100
Of course, these numbers are just sampled to help you understand the power of investing and getting returns.
The variety of treatments that can be combined and customized are tremendous due to the numerous functions available.
Of course, these numbers are just sampled to help you understand the power of investing and obtaining returns.
And lastly, the most important factor to consider:
Your time! Every step of buying, receiving, using, and enjoying your new machine needs to work for you because your time is scarce.
We hope that this article has been interesting and informative to you. We appreciate any and all feedback! Thank you for choosing Advance Esthetic.
