The Most Popular Medical Spa Services
A spa menu is an essential thing to consider in your business. It is the first thing you offer your customers as they walk in, and it also makes them decide to be your client. If done perfectly, your spa menu can sell more than your treatments, but also your expertise! Hence, it should have everything— from the list of services your offer, the prices, and most importantly, how you present your brand. Simply put, your spa menu is your most efficient marketing tool.
To create the perfect spa menu, you have to list down your services. You have to acknowledge the most popular medical spa services and incorporate them into your menu. Here are some of them:
- Hydro dermabrasion – an exfoliating procedure wherein supersonic jet of water droplets get sprayed to peel the epidermis or the top layer of the skin. It boosts collagen production, circulation, and hydration.
- Cryofacial – liquid nitrogen or dry ice is pumped on the skin to tighten pores and give a glowy, youthful look.
- Cryoslimming – a fat reduction treatment that uses cold temperatures wherein the fat cells get exposed to low temperatures and reduced.
- Laser Hair Removal - hair is removed by exposure to pulses of laser light that destroy the hair follicles.
- Botox - is often used to treat frown lines and forehead lines. It works by blocking nerve impulses from reaching the muscles, making them unable to contract, making wrinkles loosen and soften.
Here are other treatments that are worth adding to your list. You must describe the treatments in your menu so that your clients know what they will be getting.
Facial Treatment Technologies
Facial treatments are popular for a reason— they give an instantly glowing, blemish-free skin in just a few sessions. If you are building your treatment menu, prioritizing these treatments can give you an instant boost.
Hydro Dermabrasion Facial
Perhaps one of the biggest beauty trends today, the hydro dermabrasion facial removes dead and dry skin cells from the skin’s outer layer. It also puts hydro-serum into the skin that contains ingredients set according to your skin’s needs. From the term hydro, it combines water and exfoliation to give you healthier, more radiant skin.
It works on all skin types, specifically for sensitive skin types that require gentle exfoliation. The procedure lasts for about an hour.
Benefits of this facial include:
- Minimized pores
- Reduced acne scars, fine lines, and wrinkles
- Softer, smoother skin in an instant
Radiofrequency facial is a painless procedure that helps boost collagen production and tighten the skin. It uses energy to stimulate the production of collagen and elastin. Unlike LED and laser treatments, it uses electrical heat energy. It heats the dermis, or the inner layer of the skin, without causing damage to the top layer or epidermis.
Any redness you experience during the procedure is guaranteed to be gone once the facial is over. Additionally, this facial is quick as it only takes 20 to 45 minutes and has low periods of downtime.
Aside from the above, this procedure also:
- Improves signs of aging, including the appearance of wrinkles, fine lines, and sagging skin
- Slims and contours the face
- Helps fight sun damage due to collagen production
Intense pulsed light photofacial improves your skin color and texture by using pulses of light to target your cells. Pulses of light are aimed through the skin to penetrate deeper layers of the skin, which repairs damage and prevents signs of aging. The superficial layer of the skin gets removed, then replaced with younger cells, and stimulates collagen production. The entire procedure takes about 30 minutes.
The IPL Photofacial also:
- Repairs and reverses sun damage
- Prevents premature skin aging
- Eliminates visible veins and capillaries
This non-invasive and painless treatment uses electricity to stimulate your facial muscles and give you a natural lift. Microcurrent therapy is like going to a gym, but it is for your face. Microcurrent stimulates muscle formation, adenosine triphosphate (ATP) cell growth, and collagen production in the dermis using low-voltage electricity. By increasing cellular activity, this helps tighten and smooth the face and reduces wrinkles.
Effects of the Microcurrent Therapy include:
- Reduced fine lines and wrinkles
- Better blood circulation on the face
- Improved skin pigmentation
Light-emitting diode therapy uses different wavelengths of light, like blue and red, to address the needs of your skin. It is safe for all skin types and doesn’t cause irritations or burning, unlike chemical peels or dermabrasion.
Red light, or infrared light, treats the outer layer of the skin. The light absorbed by the skin stimulates the production of collagen and makes your skin look smooth. Red LED light also decreases inflammation and improves circulation, giving you a more youthful appearance. Blue light targets your sebaceous glands. These sebaceous glands produce oil to moisturize our skin. However, when these glands produce too much, it leads to acne or oily skin. When blue light targets these glands, it makes them less active that helps lessen your acne breakouts.
After a LED Therapy procedure, here are some of its noticeable benefits:
- Reduced wrinkles and fine lines
- Acne treatment
- Reduced puffiness and inflammation
This treatment goes deep in your skin— way better than lasers can. An ultrasound tightening device penetrates your skin 5 mm deep, reaching the second layer of muscles to give your face a lift. Ultrasound therapy penetrates the deepest layers of the skin with collagen-stimulating ultrasound energy.
Benefits of the Ultrasound Facial include:
- Instant facelift without the surgery
- Improved skin laxity
High-intensity focused ultrasound is a treatment for skin tightening that targets deeper layers of the skin. The tissue heats up quickly as a result of the ultrasound energy. Cellular damage occurs as the cells in the targeted region exceed a specific temperature. This damage causes the cells to create more collagen, resulting in firmer, tighter skin.
Experts claim the following benefits of the HIFU treatment:
- Reduced wrinkles
- Tightened skin
- Enhanced definition in areas such as the jawline
Microdermabrasion uses fine crystals rubbed into the skin to exfoliate the top layer and reveal younger skin. This procedure is safe for all skin types and works for other areas of the skin.
Want to try Microdermabrasion? Expect the following benefits:
- Improved complexion and skin texture
- Minimized appearance of scars and dark spots
- Smoother skin
- Reduced signs of aging
Oxygen Therapy is a nonmedical treatment wherein the cells are oxygenated to make your skin more glowing. A wand that carries a high-pressure current of oxygen is used on the skin's surface. It adds serums to the face that contain hyaluronic acid that is known to plump the skin.
Benefits and effects of Oxygen Therapy include:
- Giving the skin a radiant, healthy glow
- An even out skin tone
- Reduces fine lines
- Treats acne
Based on Luigi Galvani's discovery of 'galvanism,' this treatment is based on the theory that "charged ions in the skin are either drawn or repelled from the electrodes, resulting in chemical effects." The procedure works by using a direct galvanic current to penetrate active ingredients into the skin's subcutaneous tissues. The vascular and lymphatic interchange is enhanced as the ingredients work on the circulation of the skin.
Here are the well-known benefits of the Galvanic Facial:
- Deep clean and detoxification
- Improves skin elasticity
- It gives moisture and nourishment
- Blocks signs of aging
Body Sculpting Treatment Technologies
Body sculpting works well for people with a balanced lifestyle that includes food and exercise. It is perfect for getting rid of stubborn weight that cannot be rid just by exercising.
Cavitation is a non-invasive fat-reduction procedure that employs ultrasound technology to target fat cells in specific areas of the body. It is the preferred choice for someone who does not want to go through invasive procedures like liposuction because it does not require needles or surgeries.
Similar to a maternity ultrasound, the machine uses a specific cream and emits intense ultrasonic energy that targets and destroys subcutaneous fat cells at their membrane. The fat transforms into proteins and glycerol by dispersing it in the surrounding cells.
Below are the advantages of the Cavitation Slimming procedure:
- Minimal to no recovery time
- Quick and painless
Vacuum therapy is a non-invasive procedure that targets severe cellulite. Suction systems remove the adipose tissue and transport the fat to the lymphatic system. It also aids in the removal of fat, exfoliation, improves skin elasticity, and relaxes muscles.
Patients prefer Vacuum Therapy because this procedure has the following advantages:
- Reduces cellulite
- Improves blood circulation
- Burns stubborn fat
Pressotherapy aids lymphatic draining and slims down the appearance of the arms and legs, reduces aches and pains, and detoxifies the body. It inflates a suit that squeezes the arms, legs, or belly in a rhythmic motion, comparable to a massage, using an air pressure pump.
Benefits of the Pressotherapy include:
- A reduced appearance of cellulite
- Relaxed muscles
- Reduced muscle swelling
- Tighter and firmer skin
It is a procedure that helps break down fat and tone the body. Fat is pushed into the lymphatic system and excreted from the body. This procedure also helps reduce cellulite and works just like a massage. However, the results are not permanent and could fade in a few hours or days.
After a Roller Massage procedure, expect the following benefits:
- Relaxed muscles
- Instant toning results in your body
Shockwave therapy uses a device that produces an acoustic wave that delivers high-amplitude energy to a specific body part in the form of pressurized air. The system generates pressure variations that can stimulate tissues, aid in healing and regeneration, and break up hard and soft tissues.
Benefits of this treatment include:
- Improves the appearance of cellulite
- Increases cell metabolism
- Improves blood circulation
This procedure uses sub-zero temperatures to freeze and dissolve fat cells, also known as cryolipolysis. Once these fat cells dissolve, it goes through the lymphatic system and removed from the body. However, to enjoy lasting results, proper diet and exercise are encouraged to be practiced along with the treatment.
The Cryoslimming is for you if you want to:
- Stimulate the production of collagen and elastin
- Tighten and tone the skin
- Activate cell repair and healing
Laser treatments are popular these days, and there’s a reason why. Laser treatments may be costly, but they do the work. They address so many skin issues and give significant results that keep your clients coming back for more.
Diode Hair Removal
Diode lasers emit a single wavelength of light with a high melanin absorption rate. It also uses skin cooling to protect the skin. When melanin heats up, it damages the root and blood supply to the follicle that permanently stops hair from growing back.
Benefits of the Diode Hair Removal include:
- Reduced hyperpigmentation
- Safe and quick procedure
IPL Hair Removal
IPL or intense pulsed light works by damaging the melanin around the hair follicle to allow the hair to fall out and hinder its ability to grow back. However, compared to Diode hair removal, it removes less hair and uses more energy.
The IPL Hair Removal is for you if you are aiming for the following effects:
- Reduced ingrown hair
- Hair that grows back is thinner and less visible
Tattoo Laser Removal
Lasers erase tattoos by using a high-intensity laser ray to split up the pigments. Smaller tattoos will need fewer pulses compared to bigger ones. Laser tattoo removal is painful but bearable. Of course, depending on the location of your tattoo, you can have the option to apply a topical anesthetic cream.
Benefits of the Tattoo Laser Removal include:
- Minimal damage to the surrounding skin
- Works for any size
- Safe and effective
CO2 laser skin resurfacing is a technique that uses carbon dioxide (CO2) and ablative laser to extract lesions, warts, and deep wrinkles from the skin. It causes trauma to the skin to remove the outer layer and heats the inner layer to stimulate collagen production. When the outer layer of the skin repairs, it reveals smoother, more glowing skin.
Want to try CO2 Facial? Here are the other benefits it can do to your skin:
- Reduces wrinkles and fine lines
- Treats acne scars and age spots
- Repairs uneven skin tone and sun damage
Laser Vein Removal
This procedure targets the varicose veins by damaging them using laser heat to form scar tissues. Afterward, the vein is closed by the scar tissue. A blocked vein lacks its blood supply and eventually dies.
Here are some reasons why you should prefer Laser Vein Removal:
- Faster procedure than vein stripping
- Shorter recovery period
Injectables contain chemical substances that help muscles or plump up the skin to reduce the appearance of wrinkles. Over time, it has gained popularity because of its non-invasive methods compared to plastic surgery.
Botox or botulinum toxin is usually for reducing wrinkles and facial creases, but it is also applicable to hyperhidrosis, chronic migraine, or strabismus. However, it is worth noting that it cannot help with wrinkles caused by sun damage.
The well-known benefits of botox include:
- Combats signs of aging
- Does not cause damage or scarring
Dysport or abobotulinumtoxinA enhances the appearance of moderate to severe frown lines between the brows or glabellar lines. Glabella lines are usual among people, but they can become more pronounced with age, particularly during periods of relaxation. It is due to the loss of collagen that gives our skin elasticity.
Benefits of Dysport include:
- Faster and longer-lasting compared to Botox
- Softer appearance
Juvederm Vollure XC is a Hyaluronic Acid filler injected into the skin to smooth lines and wrinkles brought about by aging. It helps in correcting facial wrinkles and folds, including the nasolabial folds.
After recommended sessions of Vollure, expect the following benefits:
- Reduced laugh lines and wrinkles
- Natural, youthful skin
- Smooth and even skin appearance
Juvederm Voluma XC is an injectable gel used for deep injection in the cheek area to target age-related volume reduction and chin augmentation. This procedure is suitable for mild to moderate wrinkles around their mouth and wishes to redefine their cheek shape.
The Voluma is perfect for you if you want:
- To restore the shape of your face
- A painless and quick procedure
- Moisturized skin
Juvederm Volbella XC is an injectable gel intended for lip augmentation and perioral line correction. Its unique formula employs a thinner solution to achieve natural-looking fuller lips, perfect for anyone who wants to give their mouth a plumper look and a younger look.
Cosmetic surgeons and skin experts recommend the Volbella because it:
- Softens fine lines
- Improves lip structure
- Gives off a fuller, more youthful glow
Restylane Lyft is a dermal filler containing hyaluronic acid. It adds a lift to the cheeks, reduces wrinkles, and adds volume to the back of the hands. The procedure consists of injections that contain hyaluronic acid, lidocaine to soothe pain, and water. The combination of water and HA utilizes a plumping effect, which adds volume beneath the skin, which helps smoothen lines and wrinkles.
You should opt for the Restylne Lift dermal fillers because they:
- Lift two times better than Voluma
- Gives off a natural-looking facelift
Made with XpresHAn Technology, Restylane Defyne smooths out nasolabial folds and marionette lines and helps improve chin projection. It is a hyaluronic acid dermal filler that uses advanced cross-linking technology to help preserve a natural-looking and more youthful appearance while retaining natural facial expressions and muscle movement.
Here are more reasons why Restylane Defyne is well-loved by patients and specialists alike:
- Smoothens deep fine lines and wrinkles
- Long-lasting results
Restylane Refyne's thicker formulation uses a cross-linking of HA particles to provide patients better foundational support without losing skin flexibility. When injected into the wrinkles and folds around the mouth and nose area, the gel instantly fills the area, plumping and smoothing the wrinkles and folds.
Benefits of the Restylane Refyne include giving natural-looking and long-lasting results.
Building your Spa Menu
Choosing treatments needs more than just a list. More than everything else, you need to know whom you are creating this menu for. Define your target market and their needs by conducting market research. Market research includes collecting data and understanding the following:
- Skin concerns (color, problems, conditions, and more)
- Income level
Doing market research helps you identify your customers and connect with them. It gives you sufficient information that will help you grow your spa, and you can make sure that your spa menu is well appreciated and acknowledged by the correct market.
Another thing you have to consider in creating your spa menu is your competitors. Take the time to know who they are and what they have. Doing this will help you differentiate your products, services, and marketing and make your services stand out. You can also identify their weaknesses and use them to your advantage to maximize your opportunities. It also helps to find an empty niche and make it profitable. Focus your marketing in an area no one has ever done yet so you can have more chances to target the clients you want.
Most importantly, listen to your clients. Ask them what they want, what they expect, and what they need you to bring them. Acknowledging feedback is a great way to start building your menu.
Setting the Prices
Once you have identified your target market, keep in mind how much they are willing to spend for your services. Conduct thorough research on your pricing, and compare it with your competitors as well. It does not necessarily mean that you have to go at a lower price, but make sure that the quality of your services is worth the money.
Prices matter a lot, especially in creating a spa menu. People will look at the spa menu because they want to know how much items will cost, and if you ignore this subject, the menu is not doing its job well. Be honest with the costs and mark each service. Or, you can allot a space on your menu where you can explain exclusive sales and deals so that it is in one place and is readily accessible.
Advertise Your Services
No matter how good your spa menu is, it is useless if people are unaware of it. Maximize every network and advertise your menu. Raise awareness among your audience and promote at every chance you have. Aside from having an active website, you can advertise through Facebook, Twitter, and Instagram. They have advertising options that are affordable and easy to manage, and they have millions of monthly active users, meaning you have an audience right at your fingertips.
Of course, this should go with advertising materials such as posters, flyers, or even videos. Make your ads stand out by using graphics that are enticing and reflect your spa and its brand. People tend to learn and absorb visuals more than texts, so go easy on the texts and utilize your visuals as best as you can.